Ad serving – faster and nearer

Post on March 1st 2012 by Tim Wintle

As our network has grown we’ve seen a dramatic increase in the size of our US inventory recently.

To help meet demand, we’ve recently brought extra computing power online in the US, leading to a speed increase of up to 300% for some ads as we direct more traffic to the US.

We’ve also added support for the edns-client-subnet draft DNS extension to our nameservers – this proposal allows recursive DNS servers such as Google Public DNS and OpenDNS to avoid hindering their users by sending them to the wrong server.

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