Archive for the ‘DRUM Viral Chart’ Category

World Cup mania begins, and dubstep gets HOT!

April 23rd, 2014 by Sophie

Top trending Brand videos:

With less than 50 days until the start of the World Cup, partner brands are really starting to  capitalise on their sponsorship deals. This week’s branded chart topper comes from the official motor oil of the tournament, Castrol, and pits global rally icon and YouTube star, Ken Block, against one of the expected stars of the tournament, Neymar. With over 1 million views in its first 24 hours it shows the appetite for World Cup related content and it probably won’t be the last viral you watch this summer that’s backed by samba music.

 

Another timely entry in the chart comes from Greenpeace, who are capitalising on World Earth Day to launch their Greenbees campaign. It’s a short video which playfully highlights declining bee populations in the face of a “harmful, chemical-intensive agriculture model” (in the words of a Greenpeace spokesman). They’ve got a strong track record of producing virals that simultaneously inspires action and applies pressure on politicians and big business… and this looks set to do the same.

Top trending UGC and entertainment videos:

In the UGC chart science, engineering, dubstep and fire combine in the production of the Pyro Board; a system of pipes and gas which react to musical frequencies to produce mesmerising pyrotechnic displays. Made by Veritasium, the science channel with over 1 million subscribers, the video gives an overview of the science behind the Pyro Board, before showing-off what it can do.

Making another appearance in the chart is the latest instalment of Screen Junkies’ Honest Trailers series and this week they take a tongue-in-cheek look at Martin Scorsese’s Wolf of Wall Street. Poking fun at the excessive drugs, sex and run-time of the film (plus poor old Oscar-less Leo), Screen Junkies’ pitch-perfect Hollywood parodies are a refreshing take on an industry which can take itself too seriously.

Squeak of the week:

Kid hugs a chicken. Looks weirdly comforting.  Enough said.

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subscribe World Cup mania begins, and dubstep gets HOT!

World’s toughest job, plus Kids react to Walkmans

April 16th, 2014 by Becci Watts

 
Top trending Brand videos:
Screen Shot 2014 04 16 at 15.59.18 Worlds toughest job, plus Kids react to Walkmans

The Pillion Trust is a small, frontline charity tackling poverty in London and their ingenious “Fuck The Poor?”hidden camera video is a controversial and thought-provoking social experiment which challenges our attitude to inequality. Their Chief Executive said “We understand that some may be shocked by this footage. We are more offended however, that people across the UK are living in adverse poverty”. It’s a top example of what a brand can achieve with an amazing idea and a tiny budget, as it’s achieved over 3 million views for a charity which has suffered from government cuts and a decrease in public donations.

At the top of the brand chart though is the US-based Cardstore.com with their “World’s Toughest Job” video, which perfectly combines a job-interview-from-hell style practical joke with a sentimental reminder of how awesome ‘Moms’ are. A neat idea executed well and guaranteed to tug on the heartstrings in the run-up to Mother’s Day.

Top trending UGC videos:

In UGC-land, the latest in the popular “Kids React” series from YouTube behemoths Benny and Rafi Fine (aka TheFineBros) sees millenialls struggle with analogue technology and is enough to make even us spring chickens in VAN feel positively ancient. The combination of nostalgia and cute kids proves to be an ongoing viral goldmine, with this video alone delivering over 3,000 new subscribers for the channel. 

Airlines seem to be a hotbed of viral shenanigans recently, with last week’s Cast of Lion King Disney madness and Air New Zealand’s ongoing attempt to liven-up the potentially dry safety video. This week’s number 5 sees a quick-talking SWA flight attendant taking matters into her own hands, using the standard safety announcement to deliver a very funny and slick 3 minute stand-up routine. Undiscovered comedy talent or very sneaky viral ad? We’re giving her the benefit of the doubt.

Squeak of the Week:

An actual squeak for Squeak of the Week! From “the Spielberg of sloth movies” Lucy Cooke, we bring you “Super cute sloth squeak”. Enjoy!

Join the #KittenCamp Snackz mailing list for weekly updates on top trending videos and follow @JoinVAN for the latest viral gossip and industry news!