Archive for the ‘DRUM Viral Chart’ Category

World’s toughest job, plus Kids react to Walkmans

April 16th, 2014 by Becci Watts

Top trending Brand videos:
Screen Shot 2014 04 16 at 15.59.18 Worlds toughest job, plus Kids react to Walkmans

The Pillion Trust is a small, frontline charity tackling poverty in London and their ingenious “Fuck The Poor?”hidden camera video is a controversial and thought-provoking social experiment which challenges our attitude to inequality. Their Chief Executive said “We understand that some may be shocked by this footage. We are more offended however, that people across the UK are living in adverse poverty”. It’s a top example of what a brand can achieve with an amazing idea and a tiny budget, as it’s achieved over 3 million views for a charity which has suffered from government cuts and a decrease in public donations.

At the top of the brand chart though is the US-based with their “World’s Toughest Job” video, which perfectly combines a job-interview-from-hell style practical joke with a sentimental reminder of how awesome ‘Moms’ are. A neat idea executed well and guaranteed to tug on the heartstrings in the run-up to Mother’s Day.

Top trending UGC videos:

In UGC-land, the latest in the popular “Kids React” series from YouTube behemoths Benny and Rafi Fine (aka TheFineBros) sees millenialls struggle with analogue technology and is enough to make even us spring chickens in VAN feel positively ancient. The combination of nostalgia and cute kids proves to be an ongoing viral goldmine, with this video alone delivering over 3,000 new subscribers for the channel. 

Airlines seem to be a hotbed of viral shenanigans recently, with last week’s Cast of Lion King Disney madness and Air New Zealand’s ongoing attempt to liven-up the potentially dry safety video. This week’s number 5 sees a quick-talking SWA flight attendant taking matters into her own hands, using the standard safety announcement to deliver a very funny and slick 3 minute stand-up routine. Undiscovered comedy talent or very sneaky viral ad? We’re giving her the benefit of the doubt.

Squeak of the Week:

An actual squeak for Squeak of the Week! From “the Spielberg of sloth movies” Lucy Cooke, we bring you “Super cute sloth squeak”. Enjoy!

Join the #KittenCamp Snackz mailing list for weekly updates on top trending videos and follow @JoinVAN for the latest viral gossip and industry news!

Gravity Alternate Ending and An Epic Disney Sing Song

April 9th, 2014 by Becci Watts

Top trending Brand videos:

Waiting for your flight to get moving and take-off can sometimes be a bit of a boring affair, but not on this Aussie flight to Sydney! The cast of The Lion King musical broke out into song and entertained the passengers with an awesome impromptu rendition of The Circle of Life. I wish all my flights began with a full-blown Disney singalong like this!

US based company Honey Maid, known for their Graham crackers, have this week released a video to follow up the launch of their ‘This Is Wholesome’ campaign last month, based around modern and diverse families. Unfortunately their campaign, aimed at portraying “Everyday wholesome snacks for every wholesome family”, managed to spark controversy when US conservative group One Million Moms (and several other organisations) lashed out at the ad claiming it was “attempt[ing] to normalize sin”.
Honey Maid’s latest offering, Love, addresses these criticisms by taking the negative comments and literally turning them into Love, with the help of two artists who create a sculptural piece of art spelling out the word. The ad then states that despite the criticism the last video attracted, they actually received 10 times more positive messages, which (as the ad proclaims) “[proves] that only one thing really matters when it comes to family…”: love.
This latest ad is likely to stir up just as much provocation as the last, but Honey Maid have clearly taken a strong stance in this argument, and as the video shows (as well as over 3 million YouTube views in a week) they do not stand alone.

Top trending UGC and entertainment videos:

The epic movie, Gravity, had all of us on the edge of our seats for those nail-biting ‘help-i’m-getting-lost-in-space’ scenes, but what if Sandra Bullock had gotten a helping hand from a certain red and blue clad super hero? It makes a great alternative to the real scenes, but “too bad the brass at Warner Bros rejected this version”.

For all those mega fans of the hilarious YouTube channel ‘Screen Junkies’, be prepared for their latest ‘Honest Trailer’ which sums up seasons 1 to 3 of Game of Thrones (also known as ‘the abusive show you keep watching no matter how many times it hurts you’). It crams in a very vague and general overview of the show into 5 minutes, which will leave you either very confused (if you’ve never watched it)… or laughing your head off. They’ve offered a non-spoiler version in order to avoid death threats from new die-hard GoT fans.

Squeak of the week:

With reaction videos slowly taking over the interwebz, it wasn’t going to be long before those furry little felines got their paws involved. This week’s squeak of the week is some kind of reaction inception with cats reacting to viral videos… all about cats – warning, cuteness overload!

Join the #KittenCamp Snackz mailing list for weekly updates on top trending videos and follow @JoinVAN for the latest viral gossip and industry news!

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