Archive for the ‘Uncategorized’ Category

Save The Children scores viral win with shocking ‘one second a day’ awareness video

March 13th, 2014 by Melanie Peck

Top trending viral ad campaigns:

Screen Shot 2014 03 13 at 10.34.34 Save The Children scores viral win with shocking one second a day awareness video

‘One second a day’ videos have become increasingly popular on YouTube, particularly when it comes to the subject of children and families. They’re a great way to capture the subtle passage of time and offer a window into the lives of others.

Of course, when something becomes popular in the UGC sphere it doesn’t normally take brands long to jump on the back of the trend. Top of the Viral Chart this week is a hard-hitting campaign from Save The Children, which uses the format to raise awareness of the crisis in Syria.

Made by creative agency, Don’t Panic, the 90-second ad spot aims to bring the reality of the situation home with a depiction of a war torn London. It follows the life of a little girl from one birthday to the next, documenting the day-by-day impact of the horrors of war as her comfortable existence is shattered and she ends up homeless in a refugee camp.

The video ends with the message, “Just because it isn’t happening here doesn’t mean it isn’t happening.” It’s a clever way to encourage British viewers to relate to the terrible impact of what’s going on across the world. The campaign marks an increasing trend by charities to focus on making the plight of far off countries more tangible by creating situations that viewers can relate to. It follows another PSA called Would you give your jacket to Johannes? from Norwegian children’s charity, SOS-barnebyer. The ad spot topped the Brand Chart just 2 weeks ago with a moving viral video that used hidden cameras to show how passers by would react to the suffering of children if they experienced it first hand.

Also trending this week is a bizarre, yet surprisingly charming ad from US fashion label, Wren. What makes the video so strange? Well, it’s a fashion ad that isn’t really about fashion. In fact there’s barely any focus on the clothes at all. Instead it’s a three and a half minute clip of strangers kissing and it’s already clocked up over 24 million views and counting.

The emphasis on the brand is minimal. All the people in the video are wearing Wren clothing, but in a break from the usual fashion campaigns, which use models more or less like living mannequins to show off the outfits, the ad spot focuses on the human interaction. None of the couples knew anything about each other before they met and their reactions when they’re first introduced range from awkward banter to nervous gestures and giggling… then all the kissing begins. It’s cute. It’s cringey. And it’s actually kind of poignant. It’s nice to see a fashion brand think outside the box – cue the copycats!

Ok, I said ‘cue the copycats’ but I wasn’t expecting any brand to be quite so quick off the mark, or to come back with quite such a genius response as Snog Frozen Yogurt has. In fact, this is probably one of the best examples of a brand trend jacking another brand that I’ve seen all year. Why? Well, because it’s not doing what so many other advertisers have done, which is attempt to shoehorn themselves into a viral craze that is totally irrelevant to their product, (not to name names, but Wonderful Pistachios and Abercrombie and Fitch could learn a thing or two here).

Using a clever play on words, the frozen yogurt brand is a perfect fit for this campaign. First Snog is a smart and humorous pastiche of First Kiss and what makes it even better is that the brand managed to turn the ad around so fast, launching it just 1 day after the original went viral. Serious kudos to Krowd, the agency behind the video.

Top trending UGC and entertainment videos:

If you’ve ever watched Back to the Future, you’ve no doubt dreamt of the creation of a real life hover board (I know I certainly have). It’s the stuff of children’s fantasies and it’s finally here. Engineers at Los Angeles based company, HUVr Tech, have unveiled a brand new, fully functioning hoverboard and it’s AWESOME!

The star studded demonstration ad features the likes of pro skater Tony Hawk, Moby and Back to the Future’s very own Christopher Lloyd. It makes for pretty compelling viewing and the video has shot to the top of the UGC chart this week with over 12 million views.

Bet you can’t wait to get your hands on one right? Well, unfortunately you might be waiting a while because sadly the video is a fake, (although I have to admit it’s a pretty damn convincing one). Rumours that it might be an advert for a brand or a clever PR stunt to promote a new film started circulating as soon as the video was launched, but it’s now been revealed that it was actually an elaborate prank from the team at Funny or Die.

You can watch Tony Hawk’s behind the scenes video on how the whole thing was made below. But for those of you who are feeling super disappointed right now, there’s still hope – check out this awesome science video of REAL levitation in action. (One day folks, ONE DAY it could be real!)

Also trending this week… Kevin Bacon explains the ’80s to millennials in an amusing short video from Mashable; Joseph Gordon-Levitt recreates viral classic David After Dentist for Jimmy Kimmel; and a little 7-year-old girl goes viral with a stunning rendition of Billy Holiday’s Gloomy Sunday.

Squeak of the week:

Cat video bombing a yoga session!

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Mel Peck

Pepsi gets revenge on blogger who revealed its ad to be a fake, with an awesome REAL ‘Test Drive’ sequel.

March 7th, 2014 by Melanie Peck

Top trending viral ad campaigns:

Screen Shot 2014 03 06 at 15.46.38 Pepsi gets revenge on blogger who revealed its ad to be a fake, with an awesome REAL ‘Test Drive’ sequel.Back in March last year, Pepsi scored a massive viral win with its hilarious Test Drive prank video. The ad featured NASCAR driver, Jeff Gordon, disguised as a potential customer and taking an unsuspecting car salesman on a terrifying joy ride. It clocked up over 40 million views, becoming one of the most shared branded videos of 2013. Unfortunately for Pepsi though, one rather eagle eyed blogger spotted a few inconsistencies with the video and pulled the whole ad apart, publicly declaring it as a fake.

Travis Okulski, contributor to popular auto blog, Jalopnik, was very vocal with his opinions, writing a scathing article about the campaign and giving several media interviews claiming that everyone involved were actors and it was actually a stunt man driving the car. Obviously Jeff Gordon and Pepsi were a bit annoyed. So much so that one year later they decided to get their own back with a stunt that even Okulski couldn’t claim was a fake.

With the help of his colleagues at Jalopnik, they lured Okulski out to North Carolina on the premise that he would be able to have a sneak peak at the brand new Corvette Z06. Unbeknown to him, the guy that picked him up from the hotel was actually Gordon, masquerading as an ex con turned taxi driver who, as it turned out, was actually on the run from the law. It wasn’t long before a high-speed police chase kicked off, leaving a genuinely terrified Okulski shrieking in the back seat, begging the driver to pull over. Suffice to say, nobody was questioning the authenticity this time around.

It was a pretty smart move from Pepsi to use the real or fake debate generated from the last video to gain momentum for a follow up ad and give the story a new twist. Marc Gilbar, the creative director behind the campaign did an interesting behind the scenes interview with Adweek that’s well worth a read. You can also check out the Jalopnik blog to get Okulski’s personal take on the whole experience.

Also trending this week is a thought provoking promotional ad for world famous acrobatic group, Cirque du Soleil. Narrated by popular YouTuber, Ze Frank, the video offers an insightful and moving take on the importance of trust, delivered through a mesmerising acrobatic performance.

It’s interesting to see Ze Frank, who is best known for his True Facts series, getting involved in a commercial project and it marks an increasing trend of popular YouTube content creators working with brands on promotional campaigns.

Elsewhere in the listings; an amusing new ad for Snickers shows that Godzilla can actually be a pretty fun friend (as long as he’s not hungry); Pizza Hut has unveiled an interactive concept table that could change the way we order take-out; and Lipton has partnered with the Muppets in a new global campaign to get the world drinking more tea.

Top trending UGC and entertainment videos:

Top of the UGC Chart this week with over 8 million views, Paul Rudd kicks Jimmy Fallon’s ass in the ultimate lip sync battle showdown.

At number two, Jean-Claude Van Damme continues his quest to become the most epic man in the world in a brilliant zero gravity spoof of his splits stunt.

Also worth a watch this week… an awesome rap music tribute to Breaking Bad; amazing footage of a baby pelican learning to fly and an amusing look at how humans would appear if they started acting like cats.

Squeak of the week:

It’s been a loooooooong week and I think this snoozie little guy feels exactly like I do today. Happy Friday folks! (Don’t worry, it’s nearly the weekend) ☺

Join the #KittenCamp Snackz mailing list for weekly updates on top trending videos and follow @JoinVAN for the latest viral gossip and industry news!

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Mel Peck