Archive for the ‘Uncategorized’ Category

Human vs Shark, Hoverboarding and Appreciation for Dads – Viral Video Chart

June 18th, 2014 by Becci Watts

Thankfully, the huge influx of footie ads has relaxed a touch now that the World Cup has actually kicked off. Last weeks brand chart was stuffed to the brim with footie stars and balls flying everywhere, but this week we’ve got a bit of a break with Father’s Day related campaigns and water sports that are of a sci-fi standard. Sure, Samsung has dragged out their next enthralling instalment of aliens Vs Galaxy 11and Pepsi Max have brought out an Unbelievable football match with teams of free runners and an inflatable pitch, but it feels good to see a chart that isn’t completely dominated with all things foot and ball.


Calls For Dad #RealDadMoments | Dove Men+Care

As Father’s Day was last weekend, Dove Men+Care made sure to whip out a short, moving campaign to coincide with it. The quick-fired clips of children calling for their dads in various states of emotion ticks all the boxes for a great heart-warming ad that jerks those tears and leaves you warm and fuzzy.
From a recent survey, Dove Men+Care found that a staggering 80% of dads thought that their fatherly parenting duty wasn’t portrayed in the media enough, so this short ad has stuffed as many fathers into it to try make up for it. And its guaranteed to make all those who forgot Father’s Day feel exceptionally guilty.

Hoverboard in Real Life!

We’ve all seen Marty McFly’s hoverboard in ‘Back to the Future’, and I can guarantee that nearly every kid that saw the movie wanted that board. Who doesn’t want to be able to fly with just a simple skateboard?
Well, it’s not as simple as Marty’s board, but The Hoverboard has now been launched for all water-sports enthusiasts! Welcome to the 21st Century, people, as your dreams have just come true! It’ll cost you an arm and a leg, but that’s just a petty sacrifice for being granted the ability to dive about in water like some aqua X-men character. The pros make it look pretty easy (which I doubt is true) and those boards make for some awesome footage.


GoPro: man fights off great White Shark in Sydney Harbour

If you haven’t seen this video yet, then you must have been living under a rock. Topping our UGC chart this week is of some swimmer who takes a dip in the Sydney Harbour with a GoPro strapped to his head. The incredible footage of the Great White shark approaching him underwater has caused a massive stir online as people have been furiously debating whether it’s faked or not. Is it a GoPro stunt? Is it computer generated? Is it another Jimmy Kimmel fake?! Every man, woman and child has dissected the video to shreds in the search of finding the truth!
God knows if it’s real, and as Gopro etc have not come forward to claim this video as their own mastery, we are left quaking in our boots at the prospect of ever entering the ocean again. It’s just another reminder that everything in Australia has the potential to kill you.

“Hi Brit” by Gal Volinez

Every now and then, a true super-fan makes an incredible YouTube tribute to their pop idol, and it clearly involves mass amounts of time, dedication, sweat and editing. Volinez Spears has unleashed this incredible/scarring (delete where appropriate) homage to Britney Spear’s track “Work bitch” and he’s done a great job. Some may say, too good….

Squeak of the Week

Joey Runs For His Water Bottle

We all love a big, cuddly cat. We love them and we don’t care what they’re up to, even if they have a weird fetish for water-spray bottles. We love you anyway, Joey!

Join the #KittenCamp Snackz mailing list for weekly updates on top trending videos and follow @JoinVAN for the latest viral gossip and industry news!

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World Cup Fever, Friskie Kittens and Boiling Coca Cola

June 11th, 2014 by Dave Jones

Brand Chart

With less than 24 hours until arguably the biggest sporting event since London 2012 kicks off, this week’s viral chart was no doubt going to be inundated with football references and legends.

Nike have stolen the crown of the brand chart this week, scoring a final win for pre-World Cup Ads, with the release of the third part of their #riskeverything campaign. Nike teamed up with Wieden + Kennedy and Passion to create the beautifully crafted “The Last Game” – a five-minute animated feature, starring some of the world’s greatest footballers who are on a mission to save Football from the villainous mastermind, the Scientist.

Nike, like any football fanatic, wanted to express their belief that the game should be majestic, daring and brilliant – it’s about the risks taken, as after all “there’s no greater danger than playing it safe”.

Lets be honest…There’s nothing more that the Internet loves than a Cat. How about a Cat AND a Kitten? Throw some dry humour in to the mix, and you’ve got a pre-packaged viral hit in your hands. It seems cat food brand Friskies took full advantage of this recipe, and recruited social news and entertainment mavericks, Buzzfeed, for their latest ad campaign. Ze Frank, the Executive Vice President of Buzzfeed, AKA “The Internet’s Morgan Freeman”, narrates the video in character as an older, wiser, cat giving advice to a new kitten that has just been welcomed into the household.

The ad, titled “Dear Kitten”, has racked up over 8 million views since it was first published on June 5th, and has proved hugely popular with viewers who have created the hashtag #dearkitten, to express their love for the commercial.
It just goes to show that cats still, and probably always will, rule the World Wide Web! Meow…!

UGC & Entertainment Chart

Similarly to the Brand Chart, this weeks UGC has had its fair share of World Cup video entrants, including one from the highly talented Rémi Gaillard , who celebrates the start of Brazil 2014 World Cup by wearing all the finalists’ official football jerseys whilst executing 32 incredible football trick shots. The video has received an impressive 5.7 million views in just 5 days, and has been shared over 50,000 times across the web.

For those of you who have not succumbed to Football Fever, and were hoping for something a little less “Brazil” and little more “ANYTHING else” to get your viral fix this week, thank your lucky stars for the wonders of science! This week, the popular YouTuber CrazyRussianHacker has made it into the UGC chart with the latest of his crazy experiments, this time in the form of boiling Coca Cola.
In the video, 500ml of Coke is boiled in a saucepan for 25 minutes, with the liquid turning to a dark gooey paste – consisting only of the left out carmelised sugar and flavor. Warning, not for the diet conscious!

Squeak of the Week

This week’s squeak of the week is courtesy of “Katz” and features two adorably talented kittens – Tulip and Daisy – who have mastered the art of the the head bang!

Join the #KittenCamp Snackz mailing list for weekly updates on top trending videos and follow @JoinVAN for the latest viral gossip and industry news!

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