Posts Tagged ‘social media’

World Cup mania begins, and dubstep gets HOT!

April 23rd, 2014 by Sophie

Top trending Brand videos:

With less than 50 days until the start of the World Cup, partner brands are really starting to  capitalise on their sponsorship deals. This week’s branded chart topper comes from the official motor oil of the tournament, Castrol, and pits global rally icon and YouTube star, Ken Block, against one of the expected stars of the tournament, Neymar. With over 1 million views in its first 24 hours it shows the appetite for World Cup related content and it probably won’t be the last viral you watch this summer that’s backed by samba music.

 

Another timely entry in the chart comes from Greenpeace, who are capitalising on World Earth Day to launch their Greenbees campaign. It’s a short video which playfully highlights declining bee populations in the face of a “harmful, chemical-intensive agriculture model” (in the words of a Greenpeace spokesman). They’ve got a strong track record of producing virals that simultaneously inspires action and applies pressure on politicians and big business… and this looks set to do the same.

Top trending UGC and entertainment videos:

In the UGC chart science, engineering, dubstep and fire combine in the production of the Pyro Board; a system of pipes and gas which react to musical frequencies to produce mesmerising pyrotechnic displays. Made by Veritasium, the science channel with over 1 million subscribers, the video gives an overview of the science behind the Pyro Board, before showing-off what it can do.

Making another appearance in the chart is the latest instalment of Screen Junkies’ Honest Trailers series and this week they take a tongue-in-cheek look at Martin Scorsese’s Wolf of Wall Street. Poking fun at the excessive drugs, sex and run-time of the film (plus poor old Oscar-less Leo), Screen Junkies’ pitch-perfect Hollywood parodies are a refreshing take on an industry which can take itself too seriously.

Squeak of the week:

Kid hugs a chicken. Looks weirdly comforting.  Enough said.

Join the #KittenCamp Snackz mailing list for weekly updates on top trending videos and follow  @JoinVAN for the latest viral gossip and industry news!

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Gravity Alternate Ending and An Epic Disney Sing Song

April 9th, 2014 by Becci Watts

Top trending Brand videos:

Waiting for your flight to get moving and take-off can sometimes be a bit of a boring affair, but not on this Aussie flight to Sydney! The cast of The Lion King musical broke out into song and entertained the passengers with an awesome impromptu rendition of The Circle of Life. I wish all my flights began with a full-blown Disney singalong like this!

US based company Honey Maid, known for their Graham crackers, have this week released a video to follow up the launch of their ‘This Is Wholesome’ campaign last month, based around modern and diverse families. Unfortunately their campaign, aimed at portraying “Everyday wholesome snacks for every wholesome family”, managed to spark controversy when US conservative group One Million Moms (and several other organisations) lashed out at the ad claiming it was “attempt[ing] to normalize sin”.
Honey Maid’s latest offering, Love, addresses these criticisms by taking the negative comments and literally turning them into Love, with the help of two artists who create a sculptural piece of art spelling out the word. The ad then states that despite the criticism the last video attracted, they actually received 10 times more positive messages, which (as the ad proclaims) “[proves] that only one thing really matters when it comes to family…”: love.
This latest ad is likely to stir up just as much provocation as the last, but Honey Maid have clearly taken a strong stance in this argument, and as the video shows (as well as over 3 million YouTube views in a week) they do not stand alone.

Top trending UGC and entertainment videos:

The epic movie, Gravity, had all of us on the edge of our seats for those nail-biting ‘help-i’m-getting-lost-in-space’ scenes, but what if Sandra Bullock had gotten a helping hand from a certain red and blue clad super hero? It makes a great alternative to the real scenes, but “too bad the brass at Warner Bros rejected this version”.

For all those mega fans of the hilarious YouTube channel ‘Screen Junkies’, be prepared for their latest ‘Honest Trailer’ which sums up seasons 1 to 3 of Game of Thrones (also known as ‘the abusive show you keep watching no matter how many times it hurts you’). It crams in a very vague and general overview of the show into 5 minutes, which will leave you either very confused (if you’ve never watched it)… or laughing your head off. They’ve offered a non-spoiler version in order to avoid death threats from new die-hard GoT fans.

Squeak of the week:

With reaction videos slowly taking over the interwebz, it wasn’t going to be long before those furry little felines got their paws involved. This week’s squeak of the week is some kind of reaction inception with cats reacting to viral videos… all about cats – warning, cuteness overload!

Join the #KittenCamp Snackz mailing list for weekly updates on top trending videos and follow @JoinVAN for the latest viral gossip and industry news!

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