It seems there is an unlikely contender for YouTube’s fave animal on the viral ads this week… CHICKENS! Yes that’s right, little chuck chuck chickens have got the star roles in two of the most viewed branded videos this week. YouTube loves kittens, so why not chickens?! Their empty stare, endless pecking… and you can eat them too! The perfect animal. They’d never judge you. And if you’re insisting that cats aren’t capable of judgement, you are wrong.
Anywizzle, the special feature of the chickens exploited in these adverts is something called the ‘vestibulo ocular reflex’- meaning their necks are long, bendy and s-shaped so he-chicken or she-chicken can bob around with their heads in one place. This keeps the chicken’s field of vision stable so they can see Mr Fox before he runs off into the woods with them. Pretty clever. Mercedes-Benz and LG seem to agree as they have both gone for a very similar approach to one another this week: harnessing the awesome power of the king of stability, the chicken.
LG’s chicken of choice helps to demonstrate the newest addition to their family of phones: ‘Optical Image Stabilisation’. The ad shows the touching relationship between a man and his hen, Izzy, who wears a little camera on her head as he chucks her off cliffs and similar, in turn making her a star!
Mercedes-Benz’s ad promotes its ‘Magic Body Control’, as part of its ‘Intelligent Drive’. Without knowing what any of those words mean, and without even a glimpse of a car or sniff of petrol, Mercedes-Benz gets their new feature across in a cute, funny way. Maybe a side to the big car brand we haven’t seen before.
In the social media cock-fight, Mercedes-Benz is laying into LG, with tweets and Facebook shares combined equalling ten-fold what LG have achieved. Bit of a cock-a-doodle don’t for LG.
You know what I said before about chickens being YouTube’s pet of the moment? I LIED. Far and away the most loved branded video this week has been GoPro’s fireman saving a weeny kitten from a fire (a kitten which then popped its little clogs later in the day, but let us not dwell on Lucky’s passing too much lest I break my keyboard again with my weeping). Encouraging us all to ‘be a hero’, GoPro’s stroke of genius in resurrecting this hit has garnered them nearly 400k in shares over the week.
Two of the most shared videos on the user-generated content side of things get the party goiiiiiiin’. Sesame Street have collab’d with Jimmy Fallon and The Roots to make this poppin’ version of the SS theme tune. It’s so sweet, it has a rapper (sweet, rapper? Sweet wrapper? Eeeeh forget you anyway).
More controversially, a lady has binned her rubbish job in spectacular fashion. Dancing to Kanye West’s ‘Gone’ (tuuuune!) she throws moves all over her ex-office before breaking the news to her former employer. Unfortunately, her rad choreography have been tainted- the company has posted a reply. Did I mention that this company specialise in making their videos and then making them go viral? Who else smells a PR stunt? All together now, BOOOOOOO.
Lastly, and most depressingly, is Rainfall Films’ WonderWoman faux-trailer. Personally, I think it’s pretty good- it captures the right amount of epic and the costumes are on point- but unfortunately its the comments that make this video a depressing one. Absolutely chock-a-block with sexual abuse, discussions about the bodies of the actresses and general smut, these comments just go to show that the internet is still a sad place to be if you’re a lady trying to get involved in any of the big comment-based websites (Reddit, YouTube, Facebook, I’m looking at you).
Sorry to end on such a bummer! Look, to make you feel better, I’ve finally found what the fox says. Thaaaat’s better. See you next week!